Looking for the perfect gift for your RIC-obsessed loved ones this year? Luckily for those with major Richmond pride, we’re kicking off the holiday season with the launch of 6AM Rewards — our new loyalty and referral program — that can be used for exclusive rewards from The 6AM Shop.
Now until midnight on Mon., Nov. 30, every dollar you spend in The 6AM Shop earns 3x the points — that's 15 points (instead of the usual 5) per dollar spent on RIC-inspired sweatshirts, art, coffee mugs + more — all designed by local creatives.
Featuring work from locally based creatives, a portion of proceeds from swag purchased in The 6AM Shop goes directly to those local designers. Know a local artist or graphic designer that would be the perfect fit for our shop? Learn more about how they can be featured here.
Shopping local and earning rewards to redeem for more local merch in the future? We call that a win-win.
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6AM Rewards is our new loyalty and referral program, where you can rack up points that can be used for exclusive rewards from The 6AM Shop, all designed by local creatives right here in Richmond.
Learn more about the program here, and don’t forget to capitalize on our Black Friday-Cyber Monday deal for all the RIC swag. #DYK that your photos and quotes could be featured in our newsletter? Just use #RICtoday on social media. REWARDS
Points Balance zero? That can't be right
EARN FREE GEAR Keep earning and learn other ways to earn points here. Then redeem them for exclusive Richmond swag at The 6AM Shop.
Share now with your friends, family, and all Richmond lovers! Just click the buttons below:
Here is the unique referral link for you: ⤵️ Copy, paste, share + save this in a safe spot...or check here each morning anytime you need it. THE WRAP
Editor's Pick: With the holiday season now in full swing, we want to know what Richmond winter traditions you look forward to every year.
Editor Robin loves perusing the GardenFest of Lights at Lewis Ginter with a hot chocolate in hand. We actually already checked it out this year — more about that on our Instagram.
Let us know your favorites so we can spread the love this season.
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